Peta Rule

Head of Brand Media, St Johns Ambulance



Peta Rule is a corporate communications and media strategist who has worked in the industry and government sector for almost 20 years.

As a media manager, crisis communications and brand strategy expert with the WA Government, her work included advising the deputy premier and health minister.

She started her career as a journalist for the State’s flagship daily newspaper, the West Australian, as a health and social affairs reporter.

Ms Rule has been the head of brand media at St John WA since February 2021. Prior to that, she was senior consultant and registered lobbyist with Clarity Communications.

She holds a Master of Business Administration from the University of Western Australia, and completed the Board Readiness program run by the State Government.