Sue Peden AM
Chair Consumer Advisory Committee, ACCPA


Sue’s executive career has focused on brand strategy development and advertising – both traditional and digital. She worked for some of the country’s most respected agencies on many iconic brands for almost 25 years before co-founding her own business, which was sold five years later. She currently consults for clients ranging from large multinationals to start-ups. 

Sue is Chair of Carers Victoria and is also a Board Member of the Ballarat General Cemeteries Trust, appointed by the Victorian Government.  She also serves as Deputy Chair of Unlabelled. Sue was Director of Leading Age Services Australia from 2019 to 2023. Sue also chairs ACCPA’s Consumer Advisory Committee.

Sue has a Bachelor of Commerce from the University of Melbourne, is a Fellow and Graduate of the Australian Institute of Company Directors, as well as a Fellow of the Governance Institute of Australia.  She is a Member of the Order of Australia (AM), awarded for Significant Service to Community.